Darkbill wrote:Hi Reis,
Yet more questions:
1. Do you do the same production run on all the figures? For instance, I'd expect you to sell more Spocks than Boondock Saints and I wonder if you based each production run on how many figures within each line you reasonably expect to sell?
2. Have any of the existing lines had a second production run, due to demand? I ask as I got the impression that the initial Alien figures have been refreshed at least once?
3. If figures or lines do sell out do you consider doing additional runs or is it the case that when they're gone, they're gone?
4. Have any ReAction figures sold out their production run so far?
5. This is probably outside your remit, but do you know what has been the best selling single ReAction figure so far?
6. I've seen the Buffy 'Gentleman' figure listed on eBay for $55! Do you think there are certain figures which are going to be harder to get than others, or should we all be able to get what we want in the end?
7. I've only been able to buy your figures from specialist toy/comic shops in the UK or online. How do you work out your case assortments, are they by line or a mixture of main and secondary characters from across different lines? Do you envisage doing solid cases for certain popular characters? Again, I wonder if characters like Sulu might be short-packed compared to Kirk and Spock?
8. Does the ability of a character line to 'travel' play a factor in it being chosen? I've never seen Gilligan's Island, as it was never shown in the UK. Conversely, I expect there are a few iconic British properties (The Avengers (not the Marvel ones), The Prisoner, Space 1999) that may not be as recognisable to a US audience. So does the need for the widest possible sales, both domestic and international, influence whether you would do some lines or not?
1. All production runs are indeed different. Depends on how big of a license it is.
2. Not that I know of. But quite frankly, that's out of my realm.
3. I think it would depend on demand. And that demand would have to be pretty great for us to dip back into the stew, so to speak.
4. No idea, sorry. I really don't have a lot of sales info at my fingertips.
5. Not sure, sorry.
6. There's always going to be some figures that turn out to be more in demand than we predicted. The reverse is also true. Also, keep in mind that the secondary market is a fluid thing and can change rapidly. Just ask all those people who "invested" in Beanie Babies in the 90s.

Also, some figures are definitely harder to get than others. Some only come one to a case-pack. We try to do this with figures that may be less popular to help reduce "peg-warmers."
7. Sorry, again, not my area. But I don't think they've considered solid cases of one particular figure.
8. The majority of our sales are here in the US, so we tend to focus on properties that will do well here. If they 'travel", all the better, but we don't necessarily set out with that goal in mind. Believe me, I'd love a ReAction line based on Terry Pratchett's Discworld, but he's just well known enough here in the US, to support a toy-line, anyway.