Mawhonic7 wrote:TheStephil wrote:digithor wrote:
Should finally see some avatar pops then, I couldn't see them not making some. Apart from the company being very limiting to license out merchandise.
Does Disney not control their merch rights?
I’m a novice about all of this.
Disney absolutely controls their merch rights. Prior to the 20th Century Fox acquisition, Avatar wasn’t theirs to merchandise. I would also bet that James Cameron has a say in how his films are marketed and merchandised as well. That probably explains why there really hasn’t been much merch. Also, if you think back to when the first film was released, everything was kept under wraps until it hot theaters.
That right there.